Trump Supporters Explain Why They Believe the Big Lie
For many of Trump’s voters, the belief that the election was stolen is not a fully formed thought. It’s more of an attitude, or a tribal pose.
Some 35 percent of Americans—including 68 percent of Republicans—believethe Big Lie, pushed relentlessly by former President Donald Trump and amplified by conservative media, that the 2020 presidential election was stolen. They think that Trump was the true victor and that he should still be in the White House today.
I regularly host focus groups to better understand how voters are thinking about key political topics. Recently, I decided to find out why Trump 2020 voters hold so strongly to the Big Lie.
For many of Trump’s voters, the belief that the election was stolen is not a fully formed thought. It’s more of an attitude, or a tribal pose. They know something nefarious occurred but can’t easily explain how or why. What’s more, they’re mystified and sometimes angry that other people don’t feel the same.
As a woman from Wisconsin told me, “I can’t really put my finger on it, but something just doesn’t feel right.” A man from Pennsylvania said, “Something about it just didn’t seem right.” A man from Arizona said, “It didn’t smell right.”
The exact details of the story vary—was it Hugo Chávez who stole the election? Or the CIA? Or Italian defense contractors? Outlandish claims like these seem to have made this conspiracy theory more durable, not less. Regardless of plausibility, the more questions that are raised, the more mistrustful Trump voters are of the official results.
Perhaps that’s because the Big Lie has been part of their background noise for years.
Remember that Trump began spreading the notion that America’s elections were “rigged” in 2016—when he thought he would lose. Many Republicans firmly believed that the Democrats would steal an election if given the chance. When the 2020 election came and Trump did lose, his voters were ready to doubt the outcome.
Some Trump voters looked at the numbers and couldn’t make sense of them. How could so many more people have voted in 2020 than in 2016? A man from North Carolina, when asked why he thought the election was stolen, said, “There was 10 million more votes for Trump in this last election than he got in 2016. You’re telling me that [Joe] Biden got that many?”
